The scan reads a public account's recent posts through Instagram's official Business Discovery API and ranks them by engagement — so you can see, at a glance, what's working for a competitor, a prospect, or your own account.
Try it free (no account needed)
- 1Go to the Free scan link in the top navigation (or merge’s homepage).
- 2Type any Instagram handle and hit Scan.
- 3You'll see the account's profile instantly; enter your email to reveal its top posts and winning format — we'll email you a copy too.
Inside your dashboard
- Open the 🔎 Competitors tab — the “⚡ Scan any account now” box is at the top.
- Enter a handle and scan as often as your plan allows — no email step, results are instant.
- Pulse includes 1 scan per month; Strategist is unlimited.
Note · Scanning only works on public Instagram Business or Creator accounts — that's the only data Instagram makes available to anyone. Personal/private accounts can't be scanned.
Heads up · Meta changes these screens often. If a button is named slightly differently or has moved, the overall path is still the same — look for the closest match, or reach out and we'll walk you through it.