← Merge

Help Center

Setup guides, straight answers, and how Merge works. New here? Start at the top of Getting Started and go in order.

Getting Started

Set up your accounts and connect Merge — do these in order.

  1. 1Set up Instagram for businessCreate an Instagram account and switch it to a Professional account — required for Merge to see your numbers.
  2. 2Create a Facebook accountYou'll need a personal Facebook account to create a Page and a Business Manager.
  3. 3Create a Facebook PageMerge works with a Facebook Page (not a personal profile). Here's how to make one.
  4. 4Link your Instagram to your Facebook PageThe step most people miss — and the one Merge depends on. Connect your IG to your Page so they work as one.
  5. 5Set up Meta Business ManagerBusiness Manager is the control room that lets you safely grant Merge access. Create one and add your Page + Instagram.
  6. 6Connect MergeGrant Merge partner access to your Page and Instagram — the last step before your dashboard goes live.

Trust & Access

Exactly what Merge can and can't do with your accounts.

  1. What Merge can and can't do with your accountsThe exact access we ask for, why, and what we deliberately never touch. Plus how to revoke anytime.

FAQ & Troubleshooting

Quick answers to the questions we hear most.

  1. My Instagram isn't showing upAlmost always one of two fixable things: your IG isn't a Professional account, or it isn't linked to your Facebook Page.
  2. I connected, but I don't see any data yetYour first pull runs shortly after you connect. Here's what to expect.
  3. I didn't get my login emailCheck spam first — then we'll resend it.
  4. Do you post for me?No — Merge is advice, not automation. You stay in full control of what goes out.

Billing & Plans

Pulse vs Strategist, founding seats, and how billing works.

  1. Pulse vs Strategist — what's the difference?Both read your accounts the same way. The difference is advice: Pulse shows the numbers, Strategist tells you what to do about them.
  2. How the founding seat worksThe first 5 accounts get the full Strategist tier for $50/mo — locked for life.

Using Merge

Get the most out of your dashboard.

  1. Reading your weekly report & coach's letterHow to get the most from your Command Center in two minutes a week.
  2. Using the Hook LabReady-to-use hooks and captions, built from your own winning posts. (Strategist)
  3. Running experiments & ODD IdeasTest new angles on purpose, and mine your 'wrong tool, right result' swaps. (Strategist)
  4. Money Drops — track what you earnMeta won't share monetization data through its API, so you drop a screenshot and Merge reads it.
  5. Progress: levels, goals & weekly tasksYour level is earned with views, not followers — and your weekly tasks scale as you grow.
  6. Calibrating Merge to your brand — the 2-minute formNo call to schedule. A short brand form at signup teaches Merge your niche, voice, offer, and goals — and you can edit it anytime.
  7. The account scan — check any account on demandPull any public Instagram Business/Creator account's recent top posts and winning format in seconds — free to try, and built into your dashboard.

Understanding Your Numbers

What the metrics mean and why they matter.

  1. The 5-second gate — why your opening is everythingOn Facebook, a view earns nothing unless someone watches at least 5 seconds. Your first frame decides your paycheck.
  2. The money length — how long your videos should beShort, but not too short. There's a sweet spot that earns the most and reaches the most.
  3. What makes a hook winThe pattern is consistent: promise the payoff, don't ask a question, and prove it fast.
  4. How Meta actually pays youYou're paid per 1,000 qualified views — and a few levers move that rate up.
  5. Why we measure views, not followersViews are the metric that pays and the one that compounds. Followers are a lagging side effect.