The Facebook side of Merge reads a Page — Facebook doesn't share insights for personal profiles. Creating a Page is free and takes two minutes.
- 1Go to facebook.com/pages/create (or Menu → Pages → Create new Page).
- 2Enter your Page name (your brand) and pick a category.
- 3Add a short bio, then tap Create Page.
- 4Add a profile photo and cover image so it looks finished.
Note · Keep your Page name consistent with your Instagram — it makes the next step (linking them) and your branding cleaner.
Heads up · Meta changes these screens often. If a button is named slightly differently or has moved, the overall path is still the same — look for the closest match, or reach out and we'll walk you through it.