As soon as you connect, Merge starts reading your full posting history and building your dashboard from it. Your dashboard shows a "Building your dashboard" banner with a ready-by time until your real numbers land — within about 2 hours, and usually much sooner. We email you the moment it's ready, and the page updates by itself if you have it open. Your first full weekly report follows within 7 days.
- Seeing the "Building your dashboard" banner? That's normal — we're pulling your history right now.
- Older posts sometimes return no insights — that's a Meta limitation on old content, not an error.
Note · If the banner says it's taking longer than usual and you haven't had the "ready" email within a day, check that your Connect step finished (Getting Started, Step 6), then reach out.