Merge reads your Instagram insights (views, reach, retention). Instagram only shares those with Professional accounts, so this first step is non-negotiable.
If you don't have Instagram yet
- 1Download the Instagram app (or go to instagram.com) and tap Sign up.
- 2Create your account with your email or phone number.
- 3Pick a username that matches your brand.
Switch to a Professional account
- 1Open your profile and tap the menu (☰) in the top-right.
- 2Tap Settings and privacy → Account type and tools → Switch to professional account.
- 3Choose a category that fits your brand, then pick Creator or Business (either works for Merge).
- 4Finish the prompts. You now have a Professional account.
Note · Not sure if you're already Professional? If your profile settings show 'Insights' or 'Professional dashboard', you're set.
Heads up · Meta changes these screens often. If a button is named slightly differently or has moved, the overall path is still the same — look for the closest match, or reach out and we'll walk you through it.