Business Manager (business.facebook.com) is how you give a partner like Merge access without ever sharing a password — and revoke it anytime. It's free.
Create your Business Manager
- 1Go to business.facebook.com and click Create account.
- 2Enter your business name, your name, and your business email.
- 3Confirm the email to finish.
Add your Page and Instagram to it
- 1In Business settings → Accounts → Pages, click Add → Add a Page, and select your Page.
- 2In Business settings → Accounts → Instagram accounts, click Add and connect your Instagram.
Note · Now everything lives in one place — the final step is granting Merge partner access to it.
Heads up · Meta changes these screens often. If a button is named slightly differently or has moved, the overall path is still the same — look for the closest match, or reach out and we'll walk you through it.