Calibration is what makes Strategist's advice sound like you and point at your goals. It used to be a 30-minute call; now it's a 2-minute form you fill in during signup — no scheduling, and nothing to wait on.
What it asks for
- Your niche and who your ideal customer is.
- Your offer — what you sell and how people buy it.
- Your goals — the number that matters most (views, leads, sales).
- Your voice — how you sound, and anything you'd never say.
Note · Every field is optional and editable anytime in your dashboard's 🎯 Brand Profile — the more you share, the sharper Merge is from day one. Your baseline report doesn't wait on it.